I'm an engineer turned strategic marketer. After 12 years of working with Fortune 500 companies like Schlumberger and GE, I launched YO! Marketing in 2016. My focus is use content strategy and content writing to generate sales leads and engagement for knowledge-intensive companies e.g. IT, Engineering, Manufacturing, Software and Oil & Gas.
Even in so-called boring industries, there is great content. But finding new content ideas can be a real problem for marketing teams. Particularly in engineering companies, getting fresh content often means being creative. Photo […]